“Storytelling is the act of narrating, a discipline that uses the principles of rhetoric and narratology. The storyteller is the professional figure, in the video field, that creates original contents that can be distributed and sponsored.”

Storytelling expertIt refers to Marta Moresco

“He's the artistic director of the developed video, often he's also the screenwriter. He directs and/or supervises all stages of the video processing, from development to post-production.”

Video directorIt refers to Andrea Porello

“Physically performs the shots the director and director of photography have decided. He's the one who operates the camera.”

Shooting technicianIt refers to Luigi Perrone

“He deals with the postproduction of sound. From speech volumes, to the insertion of sounds and noises, to the use of music.”

Sound directorIt refers to Andrea Porello

“He is the one who edits the video. He recomposes the shots, following the storytelling order. He often works in close collaboration with the director.”

Editing technicianIt refers to Andrea Porello

“The VFX Technician invents, designs and implements the technical devices to simulate a scene conceived by the director, otherwise impossible to represent in a traditional way, as it is too expensive.”

VFX TechnicianIt refers to Andrea Porello

“He is the professional who decides the best strategy to distribute on the various media channels (website, youtube, social media platforms, television and radio, ...) the video that has just been produced.”

DistributorIt refers to Luca Prata