Viral video marketing is a marketing technique used to promote brand awareness, products, services, or to achieve other marketing objectives. This technique uses social networking and other tools to gain traction for the video. Viral video marketing relies on people sharing the video for it to be successful. Rather than paying to have the video played (like a regular advertisement), it is promoted to an existing audience that are most likely to be active in social media and will share the video.
So what constitutes a video as hitting the status of viral? The number of views necessary to be considered viral varies from definition to definition; in fact there is not a hard set definition for how many views make a video viral. The general consensus is that a video that gains a large amount of views over a certain amount of time can be considered to have gone viral. A specific rule of thumb is that a video needs to gain over 5 million views in a 2-3 week period. Some of the most well known examples of viral video marketing have all broken past 10 million views.
One factor that everyone can agree on is that a video can be considered viral if it can remain well known beyond the initial hype and create word of mouth sharing. Creating a viral video marketing campaign definitely has it’s benefits when done well. Having a viral marketing video generates fantastic brand awareness with huge reach across many audiences. Generating brand awareness is of course an obvious reason to produce a promotional video, but that’s only one of many great benefits of viral video marketing.
- They are a cost-effective Marketing
- They can be targeted to a specific audience
- They can strike emotional chords of the viewers and so promote your brand
People are always looking for web content to consume and videos are most often a preferred source. Creating a video with a good marketing plan can lead to viral success for the video and your company. By creating a video that is shareable, that evokes an emotional response, is relatable for viewers, and has a great marketing plan, you can be well on your way to a great viral video marketing campaign.
Credits: Ideal Path